People buy People
Laura talks to Nigel Sarbutts about what being a freelancer is all about

Laura talks to Nigel Sarbutts about what being a freelancer is all about

August 11, 2020

Nigel Sarbutts is co-founder of The PR Cavalry and to help promote it when it launched, sponsored my event, PRFest.

I wanted to chat to Nigel about what being freelance is really like and what the current landscape for the market is showing. 

I also air some frustrations about not up-skilling and being very media relations focused!

You can find Nigel @ThePRCavalry on Twitter.

Thanks for listening to another episode of People Buy People. Don't forget to leave me a review with some feedback and if you like, subscribe so you don't miss any future episodes! 

Link to the freelancer conference is here "The Business of Freelancing".

How will the PR industry be accountable for improving diversity and inclusion?

How will the PR industry be accountable for improving diversity and inclusion?

August 7, 2020

The final event in the DRIVEN Series and the launch of the DRIVEN Pledge!

The podcast dives straight into conversation with panellists, Melissa Lawrence, CEO of Taylor Bennett Foundation, Francis Ingham, Director General of PRCA, Jenni Field, President of CIPR and Alastair McCapra, CEO of CIPR. The discussion is around accountability. It's all very well having pledges and reports, but who will be held to account, how, and what processes are in place? Thanks to Rax Lakhani for agreeing to ask the questions, sourced from the PR community.

A video of the event is also available on PRFest's YouTube channel and information on the pledge is available at www.prfest.co.uk 

As always, please leave a review, don't forget to subscribe and please share the podcast if you found it valuable.

 

Laura talks to Rohan Shah about recruiting talent based on values and purpose

Laura talks to Rohan Shah about recruiting talent based on values and purpose

August 5, 2020

Laura Sutherland and special guest, Rohan Shah, Founder and MD of Reuben Sinclair discuss how hiring talent based on values and purpose, and open job specs, can help diversity and inclusion within the public relations industry.

This event is part of the DRIVEN Series and leads up to the launch of the DRIVEN Pledge, which identified recruitment as a major factor to attracting diverse talent into public relations roles.

We will cover three specific areas and there will be time for questions:

1. The role recruitment will play in helping PR become a more diverse, inclusive and equal industry

2. Open job specs and blind recruitment

3. How recruitment policies can be shaped

You find Rohan at @rohmi44 on Twitter. 

There is also a video of the event on PRFest's YouTube channel.

Please don't forget to subscribe as the next episode will be the launch of the DRIVEN Pledge and a panel discussion between CIPR, PRCA and Taylor Bennett Foundation about accountability.

Laura chats to Jim Hawker about PR after the pandemic and his business journey

Laura chats to Jim Hawker about PR after the pandemic and his business journey

July 30, 2020

Jim Hawker started his own agency, Threepipe, out of frustration, much like I did. He's been on the acquisition trail and most recently, was acquired by Italian business, Reply. Laura and Jim talk about the agency model, modernising the industry, the current PR economy in the pandemic and what the future might look like.

 

You can find Jim on LinkedIn here.

 

Thanks for listening to our conversation, which included elements of discussion around generational shifts towards a modern leadership in the industry, leaders showing up and being present, new thinking and trying to be different, plus, Jim suggests my next podcast guest should be someone who doesn't agree with any of my points! What do you think?!

 

Please do leave a review, subscribe to the podcast and share on your social channels. Thanks in advance! 

A solo episode with an update on things I’ve been working on

A solo episode with an update on things I’ve been working on

July 23, 2020

I find that I'm so busy with clients and podcast interviews with other people that I forget to tell people what I've been up to, what my thoughts are and share anything I think you'll value.

In this episode I am talking about messages from businesses to customers about making them feel safe and which build trust. I then go on to talk about PRFest and a couple of challenges I faced, back in June, and how I approached overcoming the challenges to ensure a more positive outcome.

I mention the two upcoming events about diversity and inclusion in PR, both free to attend, more info here,  plus the launch of the DRIVEN Manifesto, which is on 5th August. A framework for leaders and individuals to use in their businesses to be more diverse, inclusive and equal. 

Finally, I talk about the "PRs in Lockdown" video I'm creating. I've already got 11 PR pros to submit their challenges and how they overcame them. More info here.

Please get in touch if you'd like to have more information or get involved in anything. laura@aura-pr.com 

Laura talks to Advita Patel about being an internal comms consultant

Laura talks to Advita Patel about being an internal comms consultant

July 21, 2020

Next up on the show is Advita Patel. I've known Advita for a few years now and we've done some voluntary work together for the Chartered Institute of Public Relations.

She's also just launched an amazing initiative which I was keen to hear about, A Leader Like Me.  You can find more information here https://aleaderlikeme.com 

In addition, Advita has shared some ofher journey into working in public relations, it doesn't paint a very pretty picture. 

If you want to follow Advita, she's on Twitter @Advita_P and Instagram @advitap 

 

Please do remember to leave a review and of course, subscribe to get future episodes straight to your streaming app.

Thanks for tuning in!

Laura chats to Elma Glasgow about diversity and her 20+ year PR career

Laura chats to Elma Glasgow about diversity and her 20+ year PR career

July 16, 2020

In this episode I chat to fellow PR colleague, Elma Glasgow, about her experience moving into public relations, her 20+ year career history and the much talked about subject, diversity and inclusion. 

This episode also includes some of the content from yesterday's launch of the CIPR State of the Profession survey findings.

You can find Elma via the links below.

Beginner's PR for Ethical Entrepreneurs course waitlist: https://bit.ly/3irx5m7 
Laura talks to Louise Chandler about her journey from media into PR

Laura talks to Louise Chandler about her journey from media into PR

July 6, 2020

I met Louise at PRFest back in June, in one of the breakout sessions. She's a fascinating lady, with a huge smile and she believes in giving back as much as I do.

In this episode, Louise discusses her upbringing and how she was taught to know she can do what she wants, despite her skin colour. From broadcast media into public relations, hear Louise and me talk about her journey.

You can find Louise @chandlerlou on Twitter. 

Please do leave a review for my podcast and if you liked it, remember to subscribe!

Laura launches business blueprint to re-ignite out of COVID-19

Laura launches business blueprint to re-ignite out of COVID-19

May 27, 2020

This is a short episode of my podcast which talks about the blueprint I launched today, Wednesday, 27 May, 2020, for businesses to re-think, re-imagine and re-ignite.

People from my PR business' community, Aura PR,  have been invited to listen and learn about the blueprint and then the idea is that they will ask me to work with them, on their blueprint, for their business.

Covering everything from purpose, people and planet to culture, stakeholder engagement and leadership, no stone will be left unturned!

Businesses can't carry on as normal. They need to re-imagine their offering and then relaunch with gusto!

Please do let me know if I can help your business. Laura@aura-pr.com

To sign up to my Aura Talk emails, click here.

Create your own content and get ready to tell your story

Create your own content and get ready to tell your story

April 29, 2020

I've recently joined Holly & Co's 'co-mmunity' on Facebook. Many of the entrepreneurs and business owners have struggled to realise what they can do just now to create their own content and help promote themselves.

I recently blogged about getting your press kit ready and really harnessing the opportunity to create your own content.

Links here http://www.aura-pr.com/news/post-pandemic-press-kit/ and http://www.aura-pr.com/blog/creating-content/ 

I this episode I talk through the ideas around the press kit and content creation and specifically around knowing your audience.

If you've got any question, let me know! 

Please do share this episode as it could help people in your own community. Also please do take a few minutes to leave me a review!

Next episode soon! Thanks for tuning in :)

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