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Laura on Aura’s carbon footprint, Good Business Charter and the BIG news

Laura on Aura’s carbon footprint, Good Business Charter and the BIG news

May 18, 2022

In this solo episode, Laura talks about Aura's carbon footprint over the last 12 months and how she's included her own personal mileage, Aura being Accredited by the Good Business Charter and the BIG news coming your way on Sunday 5 June.

It's been a busy old month so far!

The PRCA's survey I mention is here https://survey.opiniumresearch.co.uk/p?qif=ce267b93-554f-4649-84c6-9c9498cd3e22&qsid=cbaf7c61-677e-448c-a18e-0ae92ea15a9c You've got until Friday to complete it and be in with the chance of winning £100 Amazon voucher.

As always, please share, subscribe and leave a review! 

Speak soon!

Laura :)

Laura recaps on reputation’s place in public relations

Laura recaps on reputation’s place in public relations

May 5, 2022

Last week, CIPR Wales asked me to chair a panel event around reputation, following a keynote from Amanda Coleman about reputation and crisis communication.

Last week was also #GetChartered week, so fittingly, I split the conversation into three categories which the Chartered assessment is centred round - leadership, ethics and strategy.

Tune in to hear about proactive and reactive reputation management, the role leaders must play and how we must be more brave in our roles.

Thanks for tuning in, please remember to leave a review and subscribe.

Also, follow @CIPR_Cymru for when they share the Senior Practitioner Forum webinar and podcast! 

Laura talks about Q1 challenges and what lies ahead

Laura talks about Q1 challenges and what lies ahead

March 24, 2022

In this solo episode, I talk through the challenges I've faced in Q1 and what's to come in 2022, including the following:

- PRFest and PRsUnite update

- the importance of line managers

- the importance of pushing back and having a good reason

- giving permission to your team to take time out

- being nice

- the feeling that 2022, the year that was supposed to be 'better', is a long way off, with food and fuel poverty, war, rising COVID cases and more uncertainty.

As always, please leave me some feedback and a review and please share this episode so others can tune in.

If you've got a project you'd like me to work with you on, please drop me an email laura@aura-pr.com to discuss or give me a call on 07764 936840. I have availability to work on stakeholder relations, crisis planning, audits and research from April.

New podcast showtrailer for 2022

New podcast showtrailer for 2022

January 26, 2022

Every year it's good to revisit what your podcast show is about and so this year, I want to focus again on relationships and trust. 

I want to bring you my professional experiences and discuss them, giving you helpful advice based on real scenarios.

The single biggest challenge I've experienced is that businesses still think of 'comms' as sending out messages. The art of communication is data-based, human and should be developed with behaviours and actions at the heart of it. 

I'll cover everything from working remotely to better engaging audiences, plus segmenting audiences and being truly targeted to get better results. 

Tune in on your podcast app, if you're a subscriber already, please do leave me a review, and if you'd like further information about how you can work with me, please visit www.lauramsutherland.com. You can follow me @laurafromaura on most channels.

Thanks and look forward to your feedback!

Laura finishes the year chatting to Chris Love about his Masters and his research subject

Laura finishes the year chatting to Chris Love about his Masters and his research subject

December 22, 2021

Chris Love, of Love PR, went back to do a Masters degree during lockdown and chose an area of his work, to research and explore. He chose to look at communication in organisations who work in the domestic and sexual trauma sector in the UK. 

A fascinating read and discussion covering learnings, opportunities and a festive greeting from me!

Thanks for tuning in to my show in 2021. It's been up and down, just the nature of the year, but I promise to do better in 2022! I'll plan ahead!

If you'd like Chris' report, please follow him and drop him a DM on Twitter @chrislovepr or email chris@lovepr.co.uk 

If you've enjoyed the show and past episodes, please consider recommending and sharing the link with your network. 

If you've got any feedback or suggestions, please email me laura@aura-pr.com 

Happy Holidays and all the best for 2022!  

Laura talks to John Brown about misinformation and climate change

Laura talks to John Brown about misinformation and climate change

September 7, 2021

John Brown is not only CEO of agency Don't Cry Wolf, he's also Chair of the PRCA's Misinformation and Climate Strategy Group, which I'm also part of.

We're pushing ahead with plans to educate our industry and enable them to have access to resources and tools to help spot misinformation, call it out and to celebrate best practice.

In this episode, John and I talk about the group's plans, but more importantly, what and how we can help our clients and organisations get real.

If you'd like to support the group by sending us a great case study, offer a spot on your podcast, or guest blog for the new online hub we're developing, you can get in touch with John (or me) john@dontcrywolf.com (laura@aura-pr.com) . Follow @PRCA_HQ @brownbare @laurafromaura.

Please share this episode with your network to help spread the word and get more people involved in the conversation and taking action.

Laura talks to Michelle Goodall about community building

Laura talks to Michelle Goodall about community building

August 24, 2021

Community building isn't new, but there's a real opportunity for PR and communication professionals to use their existing skills, and build on them, to build communities.

In this episode Michelle Goodall, who's CMO at Guild, talks about the opportunities and the challenges. Some great learning points in this episode about the difference between community platforms vs social media platform groups, too.

You can find Michelle on Twitter @GreenWellys and Guild here.

Laura talks about people risk and the top 10 identified in the UK

Laura talks about people risk and the top 10 identified in the UK

July 30, 2021

People are one of the biggest risks to businesses. From health and wellbeing to unethical behaviour and more.

In this episode I talk about the top 10 risks identified from a Mercer report to the UK and slightly differently, globally.

I'll be talking over a further 10 episodes about these specifically.

This relates to so much of my thinking and some of my recent work. M&As will be on the horizon, businesses have been relaunched, but these are the risks to manage and the opportunities for the future. 

If you'd like to be a guest on the show to discuss any of these 10 points, please get in touch. I'll be kicking off next week with the first. 

Thanks for tuning in! Please remember to leave me a lovely review and some feedback plus, remember to subscribe to get the next episode directly to your app! 

 

 

Laura talks to Mark Webb about disability and inclusion

Laura talks to Mark Webb about disability and inclusion

July 22, 2021

I had the pleasure of speaking to Mark Bond, sorry Webb, earlier in the week and we had a great conversation around disability, having empathy and being human.

Some great lessons in here from Mark about how to approach someone with a known disability and also, a great case study about the changing nature of disability and how someone performs.

Mark Webb is a public speaker and campaigner for disability and indeed all flavours of diversity. He is also Head of Comms for Shift.ms, the social network for people with Multiple Sclerosis, especially the newly diagnosed.
Mark's career has taken him through the PR gears at Disneyland Paris, The Walt Disney Co, David Lloyd Leisure and Dixons Retail.
He plays Wheelchair Rugby badly and tweets too much.
 
Website: Shift.ms
Blog: onemanandhiscatheters.com
Laura talks to Rod Cartwright about crisis preparedness

Laura talks to Rod Cartwright about crisis preparedness

June 2, 2021

In this episode Laura talks to Rod about defining issues and crises, leadership, the role we play and ESG.  Rod has launched a new model and we get around to talking about that too. I really enjoyed this episode as it shows how conversation can extract good practice, share with listeners and hopefully get other leaders to start to understand the true value of this type of work. 

You can find Rod @RodCartwright on Twitter.

For any suggestions of speakers or topics for the future, please drop me a DM or email.

@laurafromaura or laura@aura-pr.com 

 

About Rod

Rod is the Founder of Rod Cartwright Consulting – a strategic communication consulting firm with a simple mission: to enhance human preparedness, organizational resilience and business performance. He has 25+ years of communication consulting and training experience, specializing in issues management & crisis communication; corporate reputation & thought leadership; leadership communication & executive preparedness; public affairs & stakeholder engagement; and, integrated communication strategy. Rod has held board-level positions at three international top-10 communication consultancy networks (GCI, Hill & Knowlton and Ketchum) – rising to Partner and Global Corporate Practice Director at Ketchum, before becoming EMEA Regional Director at Text100.
 
He has advised major corporations and brands ranging from Nissan, IBM, Dell, Accenture, Gazprom, KFC, Nutricia and DHL to IATA, Toyota, Quorn, Western Union, McKinsey, P&G and Takeda. His front-line experience in crisis communication and board-level support includes being a key part of the three-person team advising the Chairman, CEO, legal counsel and Emergency Operations Centre team of Malaysia Airlines in the months following the disappearance of Flight MH370 and then advising its sovereign owners on the subsequent restructuring of the airline. He is a Founding Fellow and former board member of the PRCA, was Deputy Chair of the PRCA’s COVID-19 Global Taskforce and leads the Crisis & Risk Communication Working Group of the European Association of Communication Directors (EACD). He is a regular international conference speaker and panelist on crisis communication, reputation management and leadership communication.
 
Connect with Rod on LinkedIn.
 
 
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