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Every business needs to put people at the centre of their strategies and decisions. Why? Your people are your best asset. People are leaders. People are entrepreneurs. People are owners, managers and juniors. We are all human. If we understand people more deeply, we’ll start to understand them and then can build better, more sustainable relationships. Whether it’s talent or business. Whether it’s a better culture or innovative ideas. Sustainability is also a focus of my work and I’ll cover new thinking and invite expert guests.
Episodes
Sunday Jun 05, 2022
Sunday Jun 05, 2022
Today is World Environment Day and it seemed appropriate to relaunch Aura on a day which mattered. Visit www.auraadvisory.co for the new website!
Laura has been thinking and developing ideas over the last couple of years and these last few weeks everything has come together. Aura's senior communication and business advisory is now launched and ready to help organisations accelerate to a sustainable future. Responsible businesses are sustainable businesses.
Aura also launches its ground-breaking ‘Synergy Framework©’, which aims to bring businesses and organisations, their strategies, policies and decision-making, into alignment with the UN Sustainable Development Goals (SDGs) through research, collaboration, integration and strategic communication.
It’s flexible and scalable depending on sector and size of organisation, and the starting point for any business which wants to work towards a sustainable future. To be sustainable, a business has to be profitable, it has to recruit and retain the best talent, it has to advance and modernise with technology.
Stakeholders demand that businesses and organisations be more sustainable but too often businesses don’t know where to start or jump right into offsetting, or worse, greenwashing.
The only inevitable is change and will only accelerate further in tech and innovation, ways of working, culture and more. Organisations need to consider the impact of their decisions on their staff, customers, community, and environment, to ensure a sustainable future, good reputation and great relationships.
Tangible SDG successes and failures are felt most directly in towns, neighbourhoods and villages, in homes, workplaces and communities, and that’s where the work of public relations and communication professionals impacts – everyday lives.
Aura’s integration of strategic communication and stakeholder relations fits seamlessly with the framework, bringing everyone along on the journey.
Fancy a chat about how we could collaborate and accelerate change? Drop me an email laura@auraadvisory.co or a DM on Twitter @auraadvisory @laurafromaura
The only inevitable is change. Are you ready?
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